Element Collection, the classic straight fit

The classic fit that never goes out of style. Element, the regular straight fit, is made to hug your body neatly without feeling constricting. It leaves the right amount of room to be comfortable for any occasion. Its well-balanced legroom makes it a sleek silhouette while also providing great comfort. This is our contemporary take on an old classic. Exclusively made from rigid denim.

Element™ Jeans Collection - The Regular Straight Leg Fit

Element, men’s regular straight leg fit collection, is our modern take on one of the most classic and versatile jeans fits ever. The fit is straight and slightly fitted, creating a sleek silhouette for everyday use. Made of rigid denim fabric, from organic and recycled cotton – Element is certified by the Nordic Swan Ecolabel and Peta Approved Vegan.

EU Ecolabel Certified Denim

GOTS certified organic cotton

Recycled cotton

Vegan friendly

360° Certified

From the fields to cotton gin, to textile mills and product in hand - the process is ensured in terms of working conditions, sustainable initiatives and ecology. Every fiber and every fabric is certified better by one of the world's most stringent environmental certifications, including the official EU Ecolabel, Nordic Swan and GOTS.

Full Transparency

We believe that our customers have the right to know how, where and by whom the product is made. Every ingredient and process is 100% traceable.

Water Saving

Combining innovative technologies like Laser, e-Flow, Ozone and Atmos steam washes - we are reducing water & energy usage and use no toxic chemicals that can harm you or our planet.

Non-toxic cotton

No toxic chemicals are used in any process of our cotton farming. Every ingredient is supervised by accredited third-parties, such as GOTS & EU Ecolabel.

Step 1: Organic

Our jeans begin in the cotton fields, where farmers pick the cotton that will ultimately be used to create our denim material. We use certified organic cotton & recycled fibers to ensure that our actions lead to meaningful change.

Step 2: Low-impact Fabrics

Cotton to thread, thread to fabric: Our organic cotton is passed on to development of the fabric, using some of the greenest manufacturing technologies available. We use solely Swan-labeled and GOTS-labeled textile fabrics.

Step 3: Making the jeans

From fabric to Jeans: Processed using more sustainable techniques than traditional processes. Our jeans are cut, sewed and washed in GOTS certified factories.

Element

Element

Element Collection, the classic straight fit

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Atlantic™ Crisp Ravage

Collection: Element™ Jeans Collection - The Regular Straight Leg Fit