Hi,
I am Alen Hrustic, CEO of Organsk® and I’m excited to share the story behind our Atlantic Jeans. When we created Atlantic, I wanted jeans that feel comfortable, reliable, and effortless—a pair you can reach for every day. I remember wearing mine for the first time walking around the city, they felt soft, moved with me, and somehow just “fit” my day perfectly. The perfect mid-blue wash, just the right tone of true-blue denim that made it an everyday, everywhere wear.
Our mission has always been to create fashion that feels timeless, responsible, and personal. Too much of today’s clothing is disposable—made quickly, consumed briefly, and soon forgotten. With the Atlantic Jeans, we wanted to do something different: design denim that people of all ages could truly live in, crafted with care and made to last.
A Fit for Every Stage of Life
The regular tapered fit was a deliberate choice. Skinny jeans can feel restrictive, while loose fits can look too casual or unrefined. The regular taper offers comfort in the seat and thighs, with a subtle narrowing toward the ankle for a clean shape.
This makes Atlantic age-friendly—equally at home on someone in their twenties as on someone in their sixties. It’s a fit that doesn’t scream for attention, but still looks contemporary. That’s exactly what our audience tells us they want: comfort, craftsmanship, and quality materials without looking over the top. Atlantic embodies this balance, giving you a pair of jeans that feel effortless yet refined.
Two Versions: Plain and Ripped
Because denim is so personal, we created Atlantic in two styles:
- Plain – The Atlantic Crisp Ravage, a classic, versatile jean that works for almost any setting. Perfect if you want something understated yet elegant.
- Ripped – The Atlantic Crisp Air, a more casual, lived-in expression, for those who enjoy denim with character and edge.
Both are designed with the same values, giving you freedom to choose how you want your jeans to reflect your lifestyle.
The Perfect Everyday Colour
Another detail we obsessed over was the wash. Atlantic comes in a mid-blue tone that is neither too light nor too dark—making it the perfect everyday colour. Too light can feel overly casual, too dark can feel heavy or formal. This in-between wash strikes the balance, pairing easily with everything from neutral knits to crisp shirts. It’s the kind of shade you’ll never tire of, and one that feels relevant across seasons.
Everyday Craftsmanship
At Organsk®, we believe good craftsmanship should not be reserved for special occasions. The Atlantic Jeans are made with GOTS-certified organic cotton and blended recycled cotton fibers, ensuring softness, durability, and responsibility. Every detail—from YKK Natulon® recycled zippers and Epic EcoVerde thread to nickel-free brass hardware and a vegan Jacron patch—is chosen for quality and sustainability.
The result is jeans that feel elevated in their construction but simple in their appearance. They allow you to enjoy craftsmanship every day, not just on rare occasions.
More Than Denim
For me, Atlantic Jeans represent more than just a pair of jeans—they symbolise what Organsk® stands for: timeless Scandinavian design, sustainable production, and age-friendly versatility.
They are built for those who value comfort, good materials, and authenticity—without needing to make a loud statement. With Atlantic, you get to experience true craftsmanship, not as something distant or rare, but as a natural part of your everyday life.
Discover Atlantic Jeans
That’s why we made them. And that’s why I believe Atlantic Jeans will become the pair you always reach for. Explore the Atlantic Plain and Atlantic Ripped today, and discover how sustainable denim in the perfect mid-blue wash can bring comfort, craftsmanship, and timeless style into your everyday wardrobe.
