We are live | Next-Gen Fashion | Circular Denim
Nordic Swan Ecolabel | GOTS certified jeans
Step 1
Pick a plan
Get exlusive access to high quality denim for all occasions, every year.
Free Swaps
1 Pack
Select jeans
✓ Choose any style.
✓ Brand new jeans.
✓ Free shipping & returns.
✓ Enjoy, swap and repeat.
DKK 170 / month
Swap free to new jeans every 6 months.
2 Pack
Select 2 jeans
✓ Choose any 2 styles.
✓ Brand new jeans.
✓ Free shipping & returns.
✓ Enjoy, swap and repeat.
DKK 320 / month
Swap free to new jeans every 6 months.
3 Pack
Select 3 jeans
✓ Choose any 3 styles.
✓ Brand new jeans.
✓ Free shipping & returns.
✓ Enjoy, swap and repeat.
DKK 450 / month
Swap free to new jeans every 6 months.
Width
Roots Shorts (l)
Regular fit denim shorts made of 100% cotton, featuring a mid-blue wash, antique copper trims, orange back pocket embroidery and a patch with orange detail. Made from GOTS certified organic cotton and recycled cotton, and processed with cutting-edge laser technologies for added texture, Roots is made to last.
- Nordic Swan Ecolabel Certified
- PETA-Approved Vegan
Fit
• Mid waist
• Regular fit
Details
• Orange thread on all seams.
• Antique copper trims.
• Zip fly Natulon®
• Jacron patch (Vegan), with orange detail.
• Mid blue wash.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Cotton (GRS Certified)
• 13.25 oz. Denim Fabric (Nordic Swan Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 50% GOTS Certified Organic Cotton and 50% Certified Recycled Cotton
Designed in Denmark
Made in Turkey
Width
Length
Roots Crisp Air (l)
Men's authentically bold jeans with a soft touch and tapered leg. Designed to give men an edgy and crisp appearance. Featuring a comfortable regular classic fit, rip detail, loose fit in the thigh and a narrower leg to create a tailored comfortable look. Made of GOTS certified organic cotton and recycled cotton and processed with eco-conscious technologies. Peta Approved Vegan and Nordic Swan Ecolabel certified from cradle to cradle.
Fit
• Mid waist
• Regular fit
• Tapered leg
• Slim leg opening
Details
• Orange thread on all seams.
• Antique copper trims.
• Zip fly Natulon®
• Jacron patch (Vegan), with orange detail.
• Mid blue wash.
• Rip detail.
• Abrasions.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Cotton (GRS Certified)
• 13.25 oz. Denim Fabric (Nordic Swan Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 50% GOTS Certified Organic Cotton and 50% Certified Recycled Cotton
Designed in Denmark
Made in Turkey
Stand out:
Edgy but classic
Width
Length
Roots Crisp Ravage (l)
Roots Crisp Ravage is the classic tapered jeans for men, offering a regular mid waist fit with room for seat and thighs - which makes it ideal for men who prefer a little more freedom of movement. Made of high quality, premium denim fabric from GOTS certified organic cotton & recycled cotton that is breathable, durable and used to give the garment a polished look.
Roots is slightly wider at the hip and thigh and narrows down the leg opening, giving the garment a classic tapered shape. It feels relaxed and offers room to move, combining perfect wearing comfort and a classic style.
Fit
• Mid waist
• Regular fit
• Tapered leg
• Slim leg opening
Details
• Orange thread on all seams.
• Antique copper trims.
• Zip fly Natulon®
• Jacron patch (Vegan), with orange detail.
• Mid blue wash.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Cotton (GRS Certified)
• 13.25 oz. Denim Fabric (Nordic Swan Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 50% GOTS Certified Organic Cotton and 50% Certified Recycled Cotton
Designed in Denmark
Made in Turkey
Width
Length
Element Arctic Classic (l)
Finished with worn-in, authentic-looking bright wash using sustainable laser technologies and innovative treatment processes like atmospheric washes, Element jeans is a prime example of ‘’eco-conscious premium class’’.
- Peta Approved Vegan
- Nordic Swan Ecolabel Certified
Fit
• Mid waist
• Regular fit
• Straight leg
• Regular leg opening
Details
• Matching thread on all seams.
• Antique silver trims.
• Zip fly Natulon®.
• Black Jacron patch (Vegan) with orange detail.
• Clear blue wash.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Cotton (GRS Certified)
• 14 oz. Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Antique Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 86.98% Certified Organic Cotton and 13.02% Certified Recycled Cotton
Designed in Denmark
Made in Turkey
Width
Length
Element Arctic Revolt (l)
Element Arctic Revolt is our signature ripped jeans, designed with a classic regular fit and traditional straight leg. With a well-balanced cut, this fit offers a neat silhouette and great comfort. It features patched rip detail, defined wear marks and heavy abrasions for an edgy, yet classy feeling.
Finished with a classic, clear bright, worn-in look and authentic details, using sustainable laser technologies and innovative treatment processes, this pair of jeans is a prime example of ‘’eco-conscious edgy class’’.
Fit
• Mid waist
• Regular fit
• Straight leg
• Regular leg opening
Details
• Matching thread on all seams.
• Antique silver trims.
• Zip fly Natulon®.
• Black Jacron patch (Vegan) with orange detail.
• Clear blue wash.
•Rip detail.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Cotton (GRS Certified)
• 14 oz. Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Antique Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 86.98% Certified Organic Cotton and 13.02% Certified Recycled Cotton
Designed in Denmark
Made in Turkey
Stand out:
Edgy & Authentic – pure and fantastic
Width
Length
Level Tonic Blues (l)
Classic blues, breathable & soft, made from premium quality denim fabric of organic cotton and recycled fibers. Level has a mid waist, zip fly and slim straight leg from the hip to the ankle opening. The jeans sit between our much-loved regular straight fit and slim fit jeans, giving you the best of both styles. Level presents a lived-in look of true denim blues with the added comfort of super-soft stretch fabric.
- Peta Approved Vegan
- Nordic Swan Ecolabel Certified
Fit
• Mid waist
• Slim fit
• Straight leg
• Slim leg opening
Details
• Matching thread on all seams.
• Silver trims.
• Zip fly Natulon®
• Jacron patch (Vegan) with orange detail.
• Blue worn-in wash
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 13.25 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Silver Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 95.10% Certified Organic Cotton, 3.79% Certified Recycled Polyester and 1.11% Elastane
Designed in Denmark
Made in Turkey
Width
Length
O2 Pure Revelation (l)
O2 Pure Revelation is our signature slim tapered fit jeans made from premium quality, organic comfort denim. It fits slim, has a mid waist and a zip fly Natulon®. Crafted with room around the waist and hips, it tapers from the thigh all the way down to a slim ankle opening. Made of pure natural materials, GOTS certified cotton and recycled fibers, O2 is created for the conscious man seeking comfort, tailored looks and a contemporary style.
- Nordic Swan Ecolabel
- PETA-Approved Vegan
Fit
• Mid waist
• Slim fit
• Tapered leg
• Slim leg opening
Details
• Comfort stretch denim.
• Matching orange thread on all seams.
• Copper trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with orange detail.
• Bright wash.
• Subtly distressed.
Materials
• Organic Cotton (GOTS Certified)
• 13.25 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 95.10% Certified Organic Cotton, 3.79% Certified Recycled Polyester and 1.11% Elastane
Designed in Denmark
Made in Turkey
Stand out:
Authentically strong with a comfy feel.
Width
Length
O2 Rousing Rebellion (l)
O2 Rousing Rebellion is the rebel next door, a slim tapered fit jeans, featuring a distressed light-hued vintage wash with patched rip detail, copper trims and a refreshing style. Made of GOTS certified organic cotton and recycled fibers, O2 is comfortable and durable. Designed to enhance the natural leg shape, it is cut to taper down each leg from thigh to ankle, providing a comfortably snug fit around the seat and thighs and a slim fit around the ankles.
- Nordic Swan Ecolabel
- PETA-Approved Vegan
Fit
• Mid waist
• Slim fit
• Tapered leg
• Slim leg opening
Details
• Comfort stretch denim.
• Matching thread on all seams.
• Copper trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with orange detail.
• Bright wash.
• Patched rip detail.
• Abrasion and distress detail.
Materials
• Organic Cotton (GOTS Certified)
• 13.25 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 95.10% Certified Organic Cotton, 3.79% Certified Recycled Polyester and 1.11% Elastane
Designed in Denmark
Made in Turkey
Stand out:
Authentically bold with a soft touch
Width
Length
Atmosphere Black n' Gold (l)
Atmosphere Black n’ Gold is a slim fit pair of jeans with a mid waist and cut to accentuate your figure from the waistband to the hem, without being overly restrictive. Black jeans for men featuring a stylish black n’ copper look with comfort and freedom of movement. Made of organic cotton and recycled fibers.
• Certified by the Nordic Swan Ecolabel.
• Peta Approved Vegan.
Fit
• Mid waist
• Slim fit
• Slim leg
• Slim leg opening
Details
• Black thread on seams.
• Orange signature back pocket embroidery.
• Black Vegan Jacron patch with orange detail.
• Copper trims.
• Zip fly Natulon®.
• Dry black denim color.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 13.5 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel and EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 94.98% Certified Organic Cotton, 3.88% Certified Recycled Polyester and 1.14 % Elastane
Designed in Denmark
Made in Turkey
Width
Length
Atmosphere Black Rock (l)
Men's Atmosphere Black Rock is a slim fit jeans with a mid waist that hugs your legs without being overly restrictive. It features a zip fly and fits slim from the hip down to the ankle. It comes in premium comfy-stretch denim suitable for any occasion. Made of organic cotton and recycled fibers, Atmosphere is Nordic Swan Ecolabel certified and Peta approved vegan.
Fit
• Mid waist
• Slim fit
• Slim leg
• Slim leg opening
Details
• Black thread on seams.
• Black signature back pocket embroidery.
• Black Vegan Jacron patch.
• Black trims.
• Zip fly Natulon®.
• Dry black denim color.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 13.5 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Black Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 94.98% Certified Organic Cotton, 3.88% Certified Recycled Polyester and 1.14 % Elastane
Designed in Denmark
Made in Turkey
Width
Length
Atmosphere Midnight Blues (l)
A true art of style, comfort and harmony. Atmosphere Midnight Blues is our classic black, slim fit jeans with a mid-waist, zip fly and fits slim from the hip down to the ankle. Made of premium quality comfort stretch-denim with signature blue stitch details, it is made for men seeking a stylish and tailored look, suitable for any occasion.
- Nordic Swan Ecolabel Certified.
- Peta Approved vegan.
Fit
• Mid waist
• Slim fit
• Slim leg
• Slim leg opening
Details
• Black thread on seams.
• Blue signature back pocket embroidery.
• Black Vegan Jacron patch with blue detail.
• Silver trims.
• Zip fly Natulon®.
• Dry black denim color.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 13.5 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 94.98% Certified Organic Cotton, 3.88% Certified Recycled Polyester and 1.14 % Elastane
Designed in Denmark
Made in Turkey
Info
Atmosphere is tapered through the leg for a slim leg opening but with more room around the thighs. It comes in premium comfy-stretch denim suitable for any occasion.
Width
Length
Aqua Ocean Breeze (l)
An all time classic, Aqua is a regular straight fit jeans for women made of 100% organic cotton and is GOTS certified from cradle to cradle. Featuring unique vintage turquoise denim hues and green stitch detail, Aqua stands out from the rest. Processed with eco conscious denim technologies for a happy planet = happy you.
Fit
• High Waist
• Regular Fit
• Straight Leg
• Regular Leg Opening
Details
• Matching green thread on all seams.
• Silver trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with green detail.
• Back pocket embroidery with green detail.
• Vintage turquoise denim shade.
Materials
• Organic Cotton (GOTS Certified)
• 11.50 oz. Denim Fabric (GOTS Certified)
• Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde green thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 100% Certified Organic Cotton
Designed in Denmark
Made in Turkey
Info
For a timeless style with an effortlessly cool look and a breath of fresh air, Aqua is the perfect choice. She is strong enough to withstand the test of time, retaining shape, fit and looks yet amazingly soft enough to wear everywhere.
Stand out:
Simple, and simply Fabulous. Casual with style.
Size
Aqua Shorts (l)
Aqua shorts, a stylish high-waisted shorts, featuring a vintage-blue turquoise denim shade and matching light green Eco-Verde threads. Timeless style with an effortlessly cool look. Made of 100% pure organic cotton and certified by GOTS.
Fit
• High Waist
• Regular Fit
Details
• Matching green thread on all seams.
• Silver trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with green detail.
• Back pocket embroidery with green detail.
• Vintage turquoise denim shade.
Materials
• Organic Cotton (GOTS Certified)
• 11.50 oz. Denim Fabric (GOTS Certified)
• Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde green thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 100% Certified Organic Cotton
Designed in Denmark
Made in Turkey
Width
Length
Aqua Shorty - Ocean Breeze (l)
Stylish, ethical and comfortable, Aqua Shorty is a cropped regular straight fit jeans for women that stands out. Made of 100% organic cotton, green eco-verde thread and processed using eco-green denim technologies, Aqua is GOTS certified, PETA-Approved Vegan and a driving force for sustainable fashion.
Stand out:
Simple, and simply fabulous.
Fit
• High Waist
• Regular Fit
• Straight Leg
Details
• Matching green thread on all seams.
• Silver trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with green detail.
• Back pocket embroidery with green detail.
• Vintage turquoise denim shade.
Materials
• Organic Cotton (GOTS Certified)
• 11.50 oz. Denim Fabric (GOTS Certified)
• Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde green thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 100% Certified Organic Cotton
Designed in Denmark
Made in Turkey
She is timeless, effortlessly cool and a breath of fresh air. She is the perfect choice.
Width
Length
Breeze Black Goldie (l)
Breeze Black Goldie is a black tight fit jeans that blends expressive elegance, comfort, and style in one. A skinny fit with contrast stitch detail; rusty eco-verde threads on back pocket embroidery, matte black vegan patch with orange detail and antique copper trims for added warmth, it is refined yet rebellious.
Fit
• Mid to High Waist
• Tight Fit
• Tight Leg
• Tight Leg Opening
Details
• Stretch denim.
• Orange thread on back pocket embroidery.
• Black thread on seams.
• Copper trims
• Zip fly Natulon®
• Black Jacron patch (Vegan) with orange detail.
• Black denim color.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 13.5 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel and EU ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde thread (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 94.98% Certified Organic Cotton, 3.88% Certified Recycled Polyester and 1.14 % Elastane
Designed in Denmark
Made in Turkey
Info
Black Goldie is a mid-high waisted jeans, keeping all the flattering goodies of high rise jeans. Made from pure GOTS-certified organic cotton, recycled fibers and premium Nordic Swan certified denim fabric with comfy stretch - this is a pair of jeans you can trust, enjoy and wear on any occasion.
Stand out:
Refined, yet rebellious
Width
Length
Breeze Black Sapphire (l)
Breeze Black Sapphire is an elegant tight fit jeans that blends comfort, subtle elegance, and style in one. With matching black eco-verde threads and matte black vegan patch, Black Sapphire is effortlessly chic, breathable, and incredibly soft. Made of organic cotton and recycled fibers.
Fit
• Mid to High Waist
• Tight Fit
• Tight Leg
• Tight Leg Opening
Details
• Stretch denim.
• Matching thread on all seams.
• Gunmetal antique trims.
• Zip fly Natulon®.
• Black Jacron patch (Vegan).
• Black denim color.
Materials
• Organic Cotton (GOTS Certified)
• Recycled Polyester (GRS Certified)
• 12.25 oz. Stretch Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Antique Silver Trims (OEKO-TEX Class 1)
• Recycled Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 92.09% Certified Organic Cotton, 6.12% Certified Recycled Polyester and 1.79 % Elastane
Designed in Denmark
Made in Turkey
