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Circular Denim | Vegan Brand
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Hi, I am O2
NORDIC SWAN ECOLABEL | VEGAN
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The model is 184 cm tall and wearing size 31/30
Happy planet ☻ Happy you
- Visualize 3D & AR
- Who am I?
- Why me?
- How, where and by whom am I made?
- Water and climate
Shipping and returns
Any return claim must be submitted within 14 days following the delivery of the product(s). The product(s) must be unused and sent in their original condition (packaging, card, etc).
Who am I?
O2 Pure Revelation is our signature slim tapered fit. It fits slim, has a mid waist and orange thread detail. Crafted with room around the waist and hips, it tapers from the thigh all the way down to a slim ankle opening.
Utilizing state-of-the-art technologies with art and craftsmanship, O2 is made of premium comfort denim fabric – heavy and durable, yet soft, breathable and comfortable. It has a smooth surface and a soft touch.
The O2 style mimics the leg shape and gradually narrows towards the ankle, resulting in a cleaner look, smaller leg opening, and less fabric bunching at the bottom. It features a subtly distressed bright wash, a classic light-hued denim shade achieved with our laser technology and processed using ozone and atmospheric washes, using less energy, less water and less chemicals.
The O2 denim fabric consists of 95.10% GOTS certified organic cotton, mixed with 3.79% certified recycled polyester and only 1.11% elastane for a comfy stretch. These ingredients mixed with our cutting-edge washing techniques has created a strong and durably fabric that feels amazing to wear.
• Comfort stretch denim.
• Certified by the stringent Nordic Swan Ecolabel from cradle to cradle and quality tested by third party accreditation bodies for quality and durability.
Standout: Authentically strong with a comfy feel.
• Mid waist
• Slim fit
• Tapered leg
• Slim leg opening
• Comfort stretch denim.
• Matching thread on all seams.
• Copper trims.
• Zip fly Natulon®.
• Jacron patch (Vegan) with orange detail.
• Bright wash.
• Subtly distressed.
• Organic Cotton (GOTS Certified)
• 13.25 oz. Comfort Denim Fabric (Nordic SWAN Ecolabel & EU Ecolabel Certified)
• Copper Trims (OEKO-TEX Class 1)
• Eco-Verde orange threads (OEKO-TEX Class 1 & GRS)
• Mechanically recycled zip fly Natulon® (OEKO-TEX Class 1 & GRS)
• Jacron patch (Vegan, OEKO-TEX Class 1 & FSC)
Made of 95.10% Certified Organic Cotton, 3.79% Certified Recycled Polyester and 1.11% Elastane
Designed in Denmark
Made in Turkey
Designed for the conscious man seeking comfort, tailored looks and a contemporary style.
• It’s got to feel right: Natural high-quality materials.
• It's got to look good: Well-thought-out design
• Fit is key: Superb fit and comfort.
Featuring a mechanically recycled zip fly Natulon®, eco-verde thread detail, jacron patch, signature back pocket embroidery and wide beltloops with bar tack detail, my style stands out from the rest. A unique worn-in bright wash achieved by laser and atmospheric washes makes me unique in every single aspect.
My blueprint is constant: I am comfortable without sacrificing the authentic denim feel and durability. I am denim. I am durable and made from pure natural materials and recycled fibers. I leverage the latest advancement in state-of-the-art technologies for comfort and durability. I am slightly distressed but not mega-distressed, making me trendy for men who want to look fashionable without appearing too informal.
I am O2, a premium natural fiber pair of jeans with a snug fit, refreshing style and a comfy feeling.
NORDIC SWAN ECOLABEL CERTIFIED
This product is certified by the NORDIC SWAN ECOLABEL, the official ecolabel of the Nordic countries.
Products certified with the Nordic Swan Ecolabel contribute to a reduced climate impact, transparent supply chain and are safe for us and better for the planet.
How, where and by
whom am I made?
I am made with laser
The most environmentally friendly way to create character and pattern on your jeans.
This product is made with laser for added texture. By utilizing laser technology, we eliminate the need for water-intensive washing and heavy chemical applications.
Made with e-FLOW + Atmos technologies
Cutting-edge techniques for transferring washing recipes to your jeans.
95% less water
90% less chemicals
40% less energy
than conventional techniques
I am made with less chemicals
We exclusively use GOTS, the Nordic Swan Ecolabel, and Standard 100 OEKO-TEX (R) - certified chemicals. Our E-flow, Laser, and Ozone technologies enable us to create denim garments with less chemical residue than conventional methods.
I am made with low-impact materials
I am made with Nordic Swan & EU Ecolabel certified denim fabric, consisiting of certified organic cotton and certified recycled fibers.
I am made with certified accessories
A supply chain that is 100% traceable.
Every single component in this product is certified and 100% traceable. This includes accessories, from pocket lining and vegan patch to trims and threads.
I am made with opportunity
I am a high-quality denim product designed to last. From carefully selected premium materials to design, style, and quality stitches, I support a more sustainable design.
Follow my journey from cradle to gate
Water & Climate
Cotton to fabric
We know the impacts of our limited resources. Using only 17.25 liters of fresh water to produce denim fabric for O2 jeans and 1.59 kg carbon emissions which is nearly 2.73 kWh of electricity use.
INDUSTRY STANDARD: 100 - 300 LITERS
Fabric to jeans
From fabric to finish, we acknowledge responsibility for the social and environmental footprint of our technologies and operations. Using 24.7 liters to make O2 jeans and 3.67 kWh of electricity use in washing process.
INDUSTRY STANDARD: 200 - 500 LITERS
The EIM score is calculated in washing process from fabric to finish. O2 jeans get a total score of 31, low impact. The jeans score low impact on all assessments: water impact, chemical use, energy and worker impact.
The water used in cotton farming is not included in the calculations above. Throughout the whole process to produce a pair of jeans, cotton cultivation has a huge importance dealing water consumption. Cotton cultivation is by far the most water-intensive process – and it makes up to 90% of the water footprint of a pair of jeans. Cotton's average irrigation depends primarily on the geographic location of the cotton field, and will therefore vary quite a bit.
According to a Textile Exchange report, organic cotton farming has the potential of reducing blue water consumption by 91%, compared to conventional cotton.
The 91% is debatable, as the geographical area plays an important role.
Numerous studies have shown that a t-shirt or a pair of jeans use thousands of liters of blue water to make.
Using conventional cotton, it takes around 7500 litres of water to make a single pair of jeans, according to the UN. Some studies show 10.000, 12.000 liters or more.
Unlike conventional cotton, organic cotton is mostly irrigated by rainwater and therefore uses less groundwater. Farmers rely on rain to water their crops, rather than extracting water from the ground. Cotton grown organically is produced without pesticides, herbicides, insecticides, or other chemicals such as fertilizers. Farmers use natural techniques to ward off insects and threats.
Today, less than one percent of the cotton grown globally is organic.
At ORGANSK®, we have been able to map out 3 styles that are made of 100% of organic cotton, farmed 100% in Turkey, where most of our organic cotton is grown.
Our numbers are based on LCA data from our suppliers. Comparing our data with the industry standard of 7.500 liters, we do reach around 90% in savings regarding blue water consumption. As we also use recycled cotton in various styles, we estimate that the savings exceed 90% for a numerous newly manufactured ORGANSK® jeans.
As every ORGANSK® jeans becomes a new jeans, our savings will keep increasing.
HOW IS OUR COTTON BETTER?
At ORGANSK®, we ONLY use certified organic cotton and certified recycled cotton and fibers in all our products to fight the challenges that we all face.
Organic farming uses crop rotation, cover crops, and organic fertilizers instead of toxic pesticides.
Clean Water For Everyone
Groundwater, streams, and rivers are not poisoned by pesticides.
Safer For Humans
By replacing dangerous chemicals with natural alternatives and old-fashioned methods, farmers and consumers are spared dangerous levels of exposure.
Our organic cotton is grown without harmful chemicals. This leaves the air, soil and water free from contaminates that cause harm. It emits half the CO2 as compared to conventional cotton production - uses up to 62% less energy and less water to grow since organic cotton farmers typically utilize rain far more than irrigation.